From my old Econ days, it all depends on how inelastic the curve is. A modest increase would probably hurt nothing.
JP jacked up football tickets and made the Iowa game off limits to 1 game ticket buyers. There was a lot of whining and complaining, but funny we set a record for season ticket sales and we had a lousy season. Very inelastic curve and big revenue gainer.
Maybe womens basketball will be different but I doubt it.
