Originally Posted by ISUFan22 
I still feel demand does not justify this, but, that can change quickly.
So, 55,000 for the early season games last year doesn't justify the additional seating? It only tailed off when the losing became apparent. As we're talking construction a year or two down the line, I think it's entirely justified--especially considering the talent and experience that will be returning when the addition opens.
Aftyer all, '09 (and '10) for example would mean Austen, Phillip or Jerome; ARob and Bo, Collin and Sed, and a seasoned offensive line. Not even considering the defense, because offensive excitement is what sells tickets--even if defense wins championships.
If you have room to pack in an additional 10,000 per game, what does that mean in terms of ticket sales and concessions, let alone merchandising?
For that matter, the additional revenue generated also might mean that ticket prices don't rise.
