It would be nice if they could generate enough revenue from non-athletic events to fund the Hilton improvements. I'm not in favor of box seats, unless they are placed in the "endzones". I just don't want to see us lose any seats in the prime locations. With the other amenities available in a private box, locating them in the endzones would still be attractive. I know donors that have boxes at Jack Trice, that don't want them in Hilton. I think it makes a difference if you are there to enteratain clients or if you primary purpose is watching the game.
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