Nothing against GSD&M, a very successful large Ad Agency, however they are based in the heart of Texas country literally, Austin Texas....I wonder if our logo will be burnt orange?
Originally Posted by MissouriFan
Thought you all might be interested in this.
From the linked article
"The Big 12 has come to similar conclusions if they are considering a name change. The move would likely be to remove the ď12″ in some form. The conference has hired GSD&M Idea City to consider new name ideas. Itís a safe assumption that if a move were made to remove the ď12″ that the conference would be less likely to expand in the near future as changing the brand would be a permanent change."
I hope they do change the name if we aren't expanding back to 12. I think the Big 12 name kind of makes the conference look weak since everyone will see it and remember that we lost two teams. I kind of like the name The Central Conference since Mid American and Heartland are already taken, Southwest Conference feels wrong, and Midwest Conference (MWC) is to similar to the Mountain West Conference (MWC). Anyone got any other serious suggestions?
The grass always looks greener, on the other side of the fence, but the dog over there might be meaner, on the other side of the fenceÖ Stay in your own yard, play in your own yard!
I think the geographical names are limiting and act to make the conference look weaker/smaller. The numeric names have obvious problems with any changing constituency.
I'd suggest changing every word in the name from the defining descriptor to changing from "conference" to "league" or "association". Something like "Champions League" is a little bit much for me but closer to what I'm thinking.
Children will grow up to be,
not what they are told but what they see.
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