Beebe Doesn't Anticipate Big 12 Changing Name

[CrossCyed]

VISIONS Magazine Winter 2011 : Sports

So the name of the conference might change?
I think we need to be open to it, but I think there’s a high degree of favor for continuing the name.

That's good news.

[acrozier22]

If we get two more schools.

A ten team conference with a Big 12 name is stupid.

[alarson]

If we get two more schools.

A ten team conference with a Big 12 name is stupid.

Not really. The big 10 has stayed with 10 for a reason. We've got 15 years of brand identity with the big 12 name.

[cyfan50438]

If we get two more schools.

A ten team conference with a Big 12 name is stupid.

Just like a twelve team conference with a Big 10 name is stupid.

[Clones33]

According to everything I've read, we aren't getting two more schools. I agree that a 10 team conference called the BigXII is dumb. The B1GT2N and it's "branding" has been around forever. The BigXII was created in 1996. We haven't created THAT much brand identity that a name change would hurt the conference. If anything, I would think a name change would help the publicity of the conference - as long as it was a good one.

[WhatMeWorry]

I wonder what it would cost to change the name, I'm sure it's a big part of it. Not to mention they are probably already exploring adding more teams.

That being said, I vote for a different name.

[Clones33]

Not really. The big 10 has stayed with 10 for a reason. We've got 15 years of brand identity with the big 12 name.

Yes, because the B1GT2N was formed in 1896. A full 100 years before the BigXII. That is brand identity.

[CycoCyclone]

Let's be honest, what DOES Dan Beebe "anticipate"?

[alarson]

Let's be honest, what DOES Dan Beebe "anticipate"?

The more it goes on, the less i blame Beebe. He can only do as the conference's presidents let him. The conference is so dysfunctional, it has to hamstring him quite a bit as far as what he can and cant do.

[jbhtexas]

Leave the name the way it is. If the conference decides to change the name, they'll pay big money to some consultant, only to get something like the "Legends and Leaders Conference". The grass isn't always greener...

[TruClone]

It is a brand name now. I once used Two Men and a Truck for moving purposes and there were three guys who showed up to do the work. Should they change their name?

[VTXCyRyD]

Just call it the Flyover Conference and be done with it.

[Rogue52]

I read this article in Visions earlier this week. FWIW, the interview took place the day of the Northern Illinois game when he was in Ames. 4+ months could change a lot even though I don't see the name changing.

Also, Beebe was pretty blunt in the interview that Iowa State isn't very attractive to anyone and needs Texas to survive.

[acrozier22]

It is a brand name now. I once used Two Men and a Truck for moving purposes and there were three guys who showed up to do the work. Should they change their name?

Brilliant. Relate the Big 12 to a moving company. Perfect analogy.

[TruClone]

Brilliant. Relate the Big 12 to a moving company. Perfect analogy.

Ever heard of sarcasm/humor. Guess I should have included the over used