Then they introduce this video:
Baylor Athletics is introducing a new fan initiative for the 2011-12 athletic season and beyond. Simply put, it is a department-wide, fan-focused campaign encouraging all Baylor fans to be more fanatical.
Being Baylor Bold can mean many things. From putting a Baylor decal on your car window; to flying a BU flag at your business; to having your entire family in Baylor gear for your Christmas card. The possibilities are endless.
At games, it means coming early, wearing your green and gold, cheering loudly and staying until the end to sing That Good Old Baylor Line. It means giving all you can to provide a true home court or home field advantage for your Bears as they compete in athletic competition.