Oh Baylor...LOL

**ISUAgronomist** · 08-17-2011, 09:28 PM

BUMP. The marketing campaign means well:

Baylor Athletics is introducing a new fan initiative for the 2011-12 athletic season and beyond. Simply put, it is a department-wide, fan-focused campaign encouraging all Baylor fans to be more fanatical.

Being Baylor Bold can mean many things. From putting a Baylor decal on your car window; to flying a BU flag at your business; to having your entire family in Baylor gear for your Christmas card. The possibilities are endless.

At games, it means coming early, wearing your green and gold, cheering loudly and staying until the end to sing That Good Old Baylor Line. It means giving all you can to provide a true home court or home field advantage for your Bears as they compete in athletic competition.

Then they introduce this video:
Baylor Bears Official Athletic Site - BaylorBears.com - Bold

Some screenshots:

**MLawrence** · 08-17-2011, 09:30 PM

They just had to use a ginger kid sitting by himself, didn't they?

**helechopper** · 08-17-2011, 09:39 PM

Does their ad agency on record not have a creative department?

**ISUAgronomist** · 08-17-2011, 09:41 PM

Originally Posted by helechopper

Does their ad agency on record not have a creative department?

I think they hired K-State to help.

CyBer · 08-17-2011, 10:01 PM

I do not have what it takes to be baylor bold.

**NobodyBeatsCy** · 08-17-2011, 10:25 PM

Is that Baylor Bold, or Baylor $old??

**acgclone** · 08-17-2011, 10:30 PM

I swear some of these reporters will do anything to make you look like a *******. Anyway, RG and the Bears will be no cakewalk this year.

**Cyclonestate78** · 08-18-2011, 09:30 AM

I don't like Dr. Pepper. Does that mean that I can never be Baylor Bold?

**CyBobby** · 08-18-2011, 10:12 AM

Wouldnt it be "Great" if the SEC would take both A & M and Baylor and then we could ask....

TCU

&

BYU

2 join the conference.....B a big improvement in my estimation.

**CyBobby** · 08-18-2011, 10:14 AM

Originally Posted by Cyclonestate78

I don't like Dr. Pepper. Does that mean that I can never be Baylor Bold?

No it means you can never be a True Texan...

My Sis in Law cant live without Dr Pepper...& yes she is a True Texan all of whom

drink Dr Pepper.....

**CYCL0NE1** · 08-19-2011, 01:47 PM

Originally Posted by CyBobby

No it means you can never be a True Texan...

My Sis in Law cant live without Dr Pepper...& yes she is a True Texan all of whom

drink Dr Pepper.....

...but they call it a Coke.

**Three4Cy** · 08-19-2011, 02:16 PM

Originally Posted by helechopper

Does their ad agency on record not have a creative department?

They must have used Iowa's creative department after the successful "Let's get MAD" again campaign.

**theyork** · 08-19-2011, 02:17 PM

whats not funny, is that IMO they will likely beat us this year.

**BeTheCyclone** · 08-19-2011, 02:46 PM

Originally Posted by Three4Cy

They must have used Iowa's creative department after the successful "Let's get MAD" again campaign.

They still have a mad billboard up in Des Moines. How long are they going to use that dumb saying? I guess 5 years from now it could still apply but wow, cut your losses on that stupid thing.