Previously, alcohol was not sold in the general admissions sections of home football and basketball games. The new policy allows for third-party vendors to sell alcohol to those of legal drinking age provided that they hold liability insurance and indemnify the university with respect to such sales.
Minnesota added liquor sales at their stadium..sold a million dollars worth of beer and LOST $16,000 for the year selling it!
They also had one time startup costs to account for and were selling it in such a way that it was kind of a pain in the *** to actually buy as i remember.
And from an article about it:
While those figures are somewhat surprising, the true impact of serving beer and wine is probably harder to quantify. For example, the university had estimated that the beer ban had cost it more than $1 million in premium seating revenue from companies and individuals who cancelled their suite or seat purchases or who opted not to buy them in the first place.
All content owned by CycloneFanatic.com - All rights reserved 2005-09. By viewing this website you agree to the Terms of Service, Site Rules and Legal Disclaimer. The words, views, images and opinions expressed or provided by users do not reflect the opinions or views of CycloneFanatic.com or Iowa State University. The names, words, symbols, and graphics representing Iowa State University are trademarks and copyrights of the University protected by the trademark and copyright laws of the United States of America and other countries and are used on this web site under license from the University. Original site design, premise & construction by Jeremy Lind.