Originally Posted by
cyclonedave25
What you have to ask is this: is the team we are adding going to increase revenue? Because that team that is added is just one more team to split revenue with amongst all of the conference members. If we could pull teams in (that would actually come) that would actually increase revenue, then do it. Otherwise, you are just taking money away from the other conference members.
I.E. if we added TCU, they bring nothing to the table in terms of market revenue. The Big 12 already owns all of Texas' market, so in this case TCU would just be another team to split the money with.