Will the BTN be able to maintain the cash cow mentioned in the linked article below? Shouldn't the technology be in place in the near future to let consumers choose their programming and not need to buy a bunch of crap channels like BTN that they never watch. I know I wouldn't pay .70/month for it if given the choice.
"The BTN collects rights fees (via cable and satellite companies) of 70 cents to 80 cents per month from its subscribers in the eight-state footprint. Those in states such as Nebraska and New York, who get the channel via a sports tier, chip in about 10 cents per month."
Big Ten could see TV money skyrocket with expansion - Chicago Tribune

