I just found cyclonefanatic last night after a friend let me know about it. Until I saw these boards, I wasn't even aware that there WAS such a thing as a Cyclone radio station for sporting events, etc. I'm sure I'm not the only fan in the state that's in that situation; there are probably plenty of people like that. These listeners may have never heard the former Cyclone radio station before, so they will have nothign to compare and contrast it with. That makes the first things they hear from you all that much more important when they're forming an opinion about your station and show and capabilities as a host.
What that means is that there's a whole new audience out there for this new station to reach. (I'm still trying to figure out that whole business.) It does not mean that you can alienate the old faithful fans because you have a new crop of listeners, far from it. Any Cyclone fan that is unaware that there is a station specifically for Cyclone sports is probably a casual fan. They go, enjoy the games, cheer their hearts out while there and maybe watch away games on TV, but they don't obsess about sports when they're not happening, and they rarely take pleasure in discussing players or statistics.
I'm one of those people (though on the more 'hardcore' end). Now that I know there is a radio station, I will use it to listen to away football games that the band isn't at, or some basketball games. I'll listen to some pre/post-game/halftime talk shows, maybe even a regular talk show. But I'm going to want to hear some good talk coming out of my radio if I'm going to come back. If all I hear is blind, impossible optimism or totally heartless pessimism/realism, I'm not going to return.
Whoever said that you need an optimistically realistic attitude is exactly right. Make people feel great about a win; that the team deserved it, and, by transitional property, so did the listeners. Assure the listeners that after that win, here is what needs to be fixed and what was done right in order for the team to do well against their next opponent, which they will undoubtably do. (Do NOT make them feel like gods; we have enough of that complex in our sports without any outside help.) Make people feel that even if their Cyclones lost, they still put forth a good effort. As broadcast journalists, you do have the power to affect your listeners' emotions, and you need to use that a little bit. If people turn off your show feeling disappointed about the loss but saying "they really put forth a good effort today against tough circumstances", those listeners will keep coming back, and so will I.
True and Valiant
I also remember a game with Kansas when Cy (wore a huge suit then) went out to center field, squatted, and "pooped" a couple of chickens that had been dyed blue then chased them around.
Originally Posted by DJK15