Pros: More revenu
Cons: We don't want to become another Iowa City on game day
What does this even mean?
The ISU tailgating scene isn't exactly "dry". If you're worried about ISU becoming a place where lots of people get really drunk before football games, well, that's like worrying that Iowa might become covered in cornfields: we're already there and have been for awhile.
In 1984, I was hospitalized for approaching perfection.
Pros: More revenu Cons: We don't want to become another Iowa City on game day
What team have you been following? Iowa State games have been absolute all-out drunk-fest tailgate parties as long as I can remember!
Yeah they should sell beer in the stands. Everybody is sneaking it in or bringing in flasks anyway, might as well sell it and make some money off it, and it would save all our fans the trouble of smuggling booze into every game.
I think if you do it you have to start with serving it at Hilton first where you have smaller crowds and a more controlled environment. If all goes well with that experiment then try Jack Trice next. It's a lot easier to try it with about 14,000 fans first in an indoors environment than over 50,000 in an outdoors facility where a lot of them have already been drinking at tailgates for several hours prior.
I think it's something to think about to get some extra cash. Like others have stated on here, people bring in booze anyway. Last year at the Mizzou game I remember the usher took like 6 or 8 cans of beer and 2 gatorade water bottles full of alcohol and that was just the row in front of me.
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