In a blog discussing TV for the Texas game, Malchow mentions that our game is on FX and the #1 Sooners play Ball State on pay per view. He estimates that they'll have 10,000 at $30 @. I assume that 300k is theirs to keep. Do we get something for the tv broadcast? He goes on to say

Should ISU have a non-league game not chosen for TV in the future, the PPV
option could be available to the Cyclones. But, ISU fans need to understand the type of demand required for PPV consideration from the conference.

but, he doesn't say what type of demand is required. I doubt we would sell 10k.