I effing love this! Big 12 is BIG TIME for sure now. Look at the serious power the Big 12 has with only 10 teams right now. Everyone is going to want to be in the Big 4 (SEC, Big XII, B1G, and Pac 12), and we have the obvious 2, 4 or even 6 open for the remaining power conferences. First two into the Big12 are going to be fighting for it. (Louisville really isn't an option any more with this announcement). Seriously, this is an amazing deal for the Big 12.
I think the best summary of what this means is found here:
"Here’s what might be coming; if the top four teams, according to whatever selection format ends up passing, are the conference champions from the Big Ten, Big 12, Pac-12 and SEC, then the Rose Bowl between the Big Ten and Pac-12 is one playoff game, the new Big 12 – SEC bowl would be the other, and the TV ratings, ad revenue and fan interest would be through the roof."
The best way to explain why this is a HUGE deal is a matter of simple economics...
The Rosebowl, the closest competitor to this recieves 30M annually in TV revenue.. That is then siphoned through whoever is running the Rosebowl and then you get the substantially lesser payout to the teams, which in turn gets thrown into the bowl payout for the entire conference.
The SEC and B12 will own and run this bowl. No middle man and now they are auctioning this off to the highest bidder. So you are talking about a huge paycheck first from a place like Jerry World and then the media payday. The estimates run from anywhere from 40 to 60+. To put that in prospective, you are talking about 1.5 to 3M per school in the B12 and SEC annually, just because they got the ink on the paper.
This is not even covering the scenarios about how this screws the PAc12 and B10 because the RB is a third party bowl or how it kills the idea of being able to hold the Rosebowl over the heads of the other schools when trying to make a playoff.
Straight cash play that further creates haves and have nots in CFB and positions the SEC and Big 12 to fight each other to the death till eternity as they continue to outstrip the revenue generation of the Pac 12 and B10.
The oter thing this does is that it diminishes the Cap 1 and Outback bowls by moving the SEC teams down a notch. IMO this is the beginning of the end for the bowl system. It solidifies the B12 as one of the four major conferences and is pretty much the death knell for the ACC unless ND joins. Teams are going to be lining up to be #11 and #12. I think that the B12 can pretty much have their pick of ACC schools now unless the SEC is ready to go to 16.
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