I think you're taking Cunningham's comment too literally. Sure, on the surface moving from a MAC team to a Big 12 team isn't a lateral move. But he'll be moving from a cellar dweller that he rebuilt to another cellar dweller that needs rebuilding.
Generally, moving to a job that increases your salary by almost an order of magnitude isn't considered a lateral move...
"Don't worry Boss...they can't do nothin' 'til they're through sparklin'..."
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