As already stated in kingcy's post, the Big 11 was able to get ALL of their games on TV even before the BTN. I could watch Indiana/Northwestern games to my heart's content but couldn't watch ISU play during the same timeslot. I'm sure they made a load for advertising on those games.
Again....the Big 12's exclusive contract allows the rich to get richer and the poor to get poorer. Yay for advertising money, sorry Baylor and Iowa State, no one cares about you unless you play one of the big boys.
A friend of mine likened it to the old days of televised WWF wrestling. The big name wrestlers would always be on TV but the jobbers would only be on when they got thrown to the wolves against the big boys. Same thing with the Big 12 television package. OU and Texas will ALWAYS be on TV, and we'll only be on TV in a prime slot if we're playing one of the big boys. We're the jobbers.
The Big 10 has much larger markets than the Big 12. Even WITH those markets, it still is touch and go having it's own network.
The Big 12 contract does indeed allow the rich to get richer and the poor to get poorer, but that's because we all bring different things to the table. If you're honest, ISU doesn't bring much to the Big XII table. We live in a small state with small TV markets and a small fan base.
I'd say the Big XII contract is fair, but it obviously favors the schools in larger city markets. They bring more fans and money to the table, and they take home a bigger share of the rewards.
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Because the dedicated broadcast rights slots ensure that the networks have higher viewership, and can sell ad space at a premium allowing them to pay for the contract and make some money. On top of that, it costs money to produce a game. Games that are released for PPV often barely break even or only result in a small profit. ISU-Baylor on PPV would lose money.
It would cost a fortune to properly produce every Big 12 game every week. The only way that even the BTN can make it happen is by being on the basic cable tier.
Well put. And that is assuming that a new network is accepted by the existing carriers at a price that is compatible with the new network's business plan. It is an incredibly complex business environment. Consider the players: ESPN/Disney/ABC, Fox, BTN, NFL Network, Comcast (a carrier and a broadcaster), NBC, NBC-NotreDame, CBS, The Mountain, etc. Comcast kept BTN out for over a year, and even kept the Twins out of Minnesota cable TV via Fox Sports-- for a year!
For something like the BTN or a hypothetical B12N, the analogy that I use in my head is to imagine if there was suddenly a new union for a previously non-unionized trade. Now everyone involved in that ecosystem has to re-think their business arrangement with that portion of the labor supply, for both their customers and other suppliers.
Everyone wants a bigger piece of the pie, and at a competing broadcasters' expense.
Add it all up and it means that me wanting to see ISU versus Kent State is NOWHERE on the radar for any of these guys.
So how does the Mountian West get their own Network? Does anyone really care about half these teams below Yet they are getting a channel.
I understand the thinking. Really the problem resides in the contract. When the Big10 didn't have the BTN the conference allowed for the games to be on regionally. Iowa probably had 6-7 games on KDSM Fox 17 in Des Moines. That same thing could be done EASILY for ISU, but the conference doesn't allow it (Except for Thursday's and game starting before 8am and after 11pm or something.) IF That gets fixed and we are set. Its all about advertising money though. They figure if everyone is watching their own regional game then hardly anyone will be watching the main games.
I would love a Big XII network on a sports tier, even if it is done on a shoestring budget... Make sure every game is telivised. The Big XII has a huge advantage in that they have product after basketball season, having the best baseball in college...
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