"Choose your adventure" ISU commercials

**HILLCYD** · 01-26-2010, 09:11 AM

Originally Posted by GeronimusClone

When the professor with the foreign accent whispers, it creeps the **** out of me. I often turn the channel knowing it's coming up. That's not the reaction you want.

Agreed, that part is somewhat creepy. Not nearly as creepy however if EIU did a Choose Your Adventure campaign. The adventures pretty much choose you in Iowa City.

**Stumpy** · 01-26-2010, 09:12 AM

I like it, and it is better than 90% of the run-of-the-mill admissions commercials out there.

**pyrocyz** · 01-26-2010, 09:18 AM

Given the fact that the state continues to cut funding, I would rather see them continue to use these ads instead of paying for a new marketing campaign.

Choose your adventure is not just a commercial, it is also on all of the admissions documentation and all other promotional materials for the university. Transitioning to a new admissions marketing campaign would be very expensive.

**awasux** · 01-26-2010, 09:19 AM

Keep in mind that the majority of you are not in the target market that ISU is intending (high school sophomores and juniors). Attendance at ISU is at record levels, so I would say that they are effective. If you don't get it, maybe you're not supposed to.

**MNCyGuy** · 01-26-2010, 09:20 AM

Originally Posted by awasux

Keep in mind that the majority of you are not in the target market that ISU is intending (high school sophomores and juniors). Attendance at ISU is at record levels, so I would say that they are effective. If you don't get it, maybe you're not supposed to.

How many kids pick a school based on the ad campaign. I would say the number of students that even list it in their top 3-5 reasons is minimal.

**JD720** · 01-26-2010, 09:24 AM

Originally Posted by MNCyGuy

How many kids pick a school based on the ad campaign. I would say the number of students that even list it in their top 3-5 reasons is minimal.

It's more about exposure than picking a school. I'm guessing most out of state students don't really thing about going to ISU unless something prompts them to look into it. If the ad causes them to go to the website and research more about ISU, it has done its job.

**GeronimusClone** · 01-26-2010, 09:26 AM

Originally Posted by JD720

It's more about exposure than picking a school. I'm guessing most out of state students don't really thing about going to ISU unless something prompts them to look into it. If the ad causes them to go to the website and research more about ISU, it has done its job.

Don't get me started on ISU's lame *** web site either.

**pyrocyz** · 01-26-2010, 09:29 AM

Originally Posted by GeronimusClone

Don't get me started on ISU's lame *** web site either.

Let me guess, not a fan of Jamie Pollard either???

**SCNCY** · 01-26-2010, 09:31 AM

Originally Posted by JD720

It's more about exposure than picking a school. I'm guessing most out of state students don't really thing about going to ISU unless something prompts them to look into it. If the ad causes them to go to the website and research more about ISU, it has done its job.

This would be very true. ISU was a complete afterthought in my mind when I was looking at colleges. When I started looking at colleges I started at a college fair. From there i just picked up information from probably about 20 schools that I have heard of or looked good based on the information that they provided. After that, I began to really look at all of these schools closer and eliminating them from contention.

I'm sure there is a bias for people on this website because I'm sure most of you already knew you were going to ISU when the time to start looking for a college came. I was very open minded in picking a college and a lot of out of state students are probably no different. So advertising and selling the college becomes important and you need to do things that makes the university stick out.

**WalkingCY** · 01-26-2010, 09:31 AM

I actually like the commercials. Just young kids looking for what they want out of college and how ISU delivers. The whispering is well, different. But I don't mind it....like our school is the "best kept secret college" or something....so after a while, it was cool.

Thing I would change....the quesadilla part....that was stupid....and too quirkey. I realize they were trying to be funny....but that line struggled.

All in all, good commercials. ISU has one of it's top 5 freshman classes this school year I have heard.

**GeronimusClone** · 01-26-2010, 09:33 AM

Originally Posted by pyrocyz

Let me guess, not a fan of Jamie Pollard either???

Yeah, because the two are the same.
I'm talking about iastate.edu, nothing to do with athletics.

**isuno1fan** · 01-26-2010, 09:33 AM

I like the commercials.

**MNCyGuy** · 01-26-2010, 09:36 AM

Originally Posted by GeronimusClone

Yeah, because the two are the same.
I'm talking about iastate.edu, nothing to do with athletics.

what's wrong with the website? I had a job on campus that involved a lot of looking at other universities' websites to find contact and enrollment info. Ours looked a lot more polished and was easier to navigate than most.

**GeronimusClone** · 01-26-2010, 09:38 AM

Originally Posted by MNCyGuy

what's wrong with the website? I had a job on campus that involved a lot of looking at other universities' websites to find contact and enrollment info. Ours looked a lot more polished and was easier to navigate than most.

In my opinion, the front page of a school's Web site should be an admissions tool. Ours is way too cluttered with text and visually blah.

**SCNCY** · 01-26-2010, 09:39 AM

Originally Posted by MNCyGuy

what's wrong with the website? I had a job on campus that involved a lot of looking at other universities' websites to find contact and enrollment info. Ours looked a lot more polished and was easier to navigate than most.

Agreed, ours has a nice simple layout to find the information that you need. I like it because it's easy to use.