What other two-school states did this? The Kansas schools were getting left out in the cold. And for the love of God, don't throw out Texas and Oklahoma. OSU offers some athletic success, and have a fair amount of money thanks to Pickens. Texas A&M was a school that conferences wanted, Texas didn't have to do any lobbying for them. And they would have preferred to leave Tech and Baylor behind.
Iowa didn't lobby for them because ISU doesn't offer ANYTHING financially, as far as the BTN goes. Which is what this expansion was all about. They had plenty of other positives, but they had nothing to offer in the area that mattered: TV revenue.
Doing the "right thing", standing on principle, would have required Iowa to issue an ultimatum. Anything less is just hypocritical. Because all that would have happened if Iowa had gone to bat for ISU would have been Delany laughing Mason out of the room. I would have had no problem with ISU in the Big Ten, but I knew it was never going to happen.
And there is a huge difference between this and players/outsiders' expectations. In a football game, you never know what kind of bounces you'll get, or who may get hurt. But the state of Iowa's population wasn't going to suddenly grow by 4 or 5 million, which was what ISU needed. I think we can be more than sure of that.