More opportunities for ISU branding
- Thread starter Kagavi
- Start date
Mostly good ideas, but I couldn't imagine the backlash if the Athletic Department tried to promote Beyond Meat. It'd be like University of Wisconsin promoting margarine and almond milk.
JoBo has been busting his chin to help Iowa with branding. Right now when people talk about Hawkeyes, the first thing they think of is faux Justin Bieber.
Seems like something easily could be done linking up with the Iowa Pork Producers or somebody like that.
"Since ISU didn't take my suggestion to create a giant glass cylinder with an actual tornado in the NEZ ..."
Did you actually "officially" pitch that idea? It might be my favorite idea on your list.
Did you actually "officially" pitch that idea? It might be my favorite idea on your list.
Also, the Trice stripes may be generic, but ISU shouldn't allow that to inhibit their use.
The winged football helmet is generic, inspired by old leather helmet design, and used by many high schools and colleges. But everyone associates it with Michigan football, due to 1) success and 2) marketing.
The winged football helmet is generic, inspired by old leather helmet design, and used by many high schools and colleges. But everyone associates it with Michigan football, due to 1) success and 2) marketing.
I was in Vegas last month and had an I-State polo on. Every table I sat at... people knew I was from Iowa and an Iowa State fan... so it’s working. And these were mostly LA folks.
You must not get out of town much...
When I wear mine in FL most who comment know. Who knows what the ones that don't comment think. I did get one last year from a female walker on my morning walk asking me if the "I" in "I State" was for Indiana. I always point to the 'A' in 'State' aligned under the 'I' and say, "I A for Iowa."
Oh. Wow. Impressive. So people who saw you wearing an ISU polo were able to connect the fact that you were an ISU fan.
You were discussing “Branding” and how we don’t have a brand or identity on the coast. I was letting you know that we do.
A logo on a polo isn't a brand/identity. Not unless it elicits some kind of recognizable experience/expectation/promise. If you were to ask a majority of those people in Vegas or Florida or wherever who saw you wearing that ISU polo with that ISU logo what their perception of ISU football was, my bet is they'd look at you like a dog who'd just seen a magic trick. No clue. That's what a brand/identity is all about. This is not a bash on ISU. Aside from some of the more clued-in college football fans in different parts of the country who'd associate Iowa football with blue-collar, unflashy, unsexy... most wouldn't have any real established perception of Iowa's brand/identity either.
A logo isn't a brand. People acknowledging you wearing an ISU logo doesn't mean they have any kind of perception, knowledge, or care about what ISU football is. Sorry.
Who do you know that would buy the estate of the captain of Jack Trice's team just so he could get his hands on historic pieces from the era?
@Kagavi did!
When I next see him, I will proudly give him some public displays of affection!
Jack Trice teammate Ira Young’s estate | Kagavi
www.kagavi.com
These ideas are so good, both for their design features and their historic relevance.
P.S. It is cold tonight, so I may just need to cuddle up in my Jack Trice stiped Pendleton blanket (thanks to you know who).
Interesting ideas. I'm not sure how realistic the drone tornado is, but it would be awesome if they could pull it off.
The only thing I strongly disagree with is feeling we need to change up the I State logo with the black and white uniforms. The best uniforms for any program are ones that are established through tradition of winning. ISU has consistently struggled getting an identity in this manner, and have constantly cycled through different looks as we try to put previous losing regimes behind us. We are finally starting to establish a look associated with winning. I just don't understand why you would mess with that.
The only thing I strongly disagree with is feeling we need to change up the I State logo with the black and white uniforms. The best uniforms for any program are ones that are established through tradition of winning. ISU has consistently struggled getting an identity in this manner, and have constantly cycled through different looks as we try to put previous losing regimes behind us. We are finally starting to establish a look associated with winning. I just don't understand why you would mess with that.
Some other ideas for food: Rice Krispie treats since ISU invented them. Something with peanuts to highlight George Washington Carver. Grass fed beef from ISU farms or impossible burgers made with Iowa Soy.
Impossible Burger uses soy for their protein so you could maybe make that work with ISU since we grow so many soybeans here. And I don’t think promoting plant based meats would have a huge backlash. Burger King now has Impossible Whoppers but also regular Whoppers. You’re just trying to bring in the plant based meat people to expand your audience
Impossible Burger uses soy for their protein so you could maybe make that work with ISU since we grow so many soybeans here. And I don’t think promoting plant based meats would have a huge backlash. Burger King now has Impossible Whoppers but also regular Whoppers. You’re just trying to bring in the plant based meat people to expand your audience
Love your creative thoughts, Joshua. You've always been a great Cyclone supporter and, thanks to you, the legend of Jack Trice is much better known today than it would have been had you not done all the research you did years ago. Thank you, very much for your contribution.
