I DO now remember the BOGOHO thing exactly - and it's 100% true. I might actually start taking a marker in with me when I go to the store.
I'm just... wow. I can't stop laughing long enough to type out anything except, "Well, then I'm going to hell for laughing."

I think the sledge hammer is what actually drove it home for me. That sound means business.
I still just have nothing to fire back with yet. That is a commitment to punnery to which I could never aspire.