Well, that money FOX is paying to the Big 12 and Pac-12 etc. isn't going to materialize out of thin air.
Unless the government steps in somehow, I expect the "carriage wars" to become a way of life, especially with the networks that have a heavy sports emphasis. Every time a contract is up with a carrier, the peeing match will commence.
We all get giddy when our conference gets a nice fat TV deal, but advertising can't generate all of that money. It is inevitable that the networks will ask for more $$$ from the carriers.
"Don't worry Boss...they can't do nothin' 'til they're through sparklin'..."
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