It's not. It covers a lot about what they do well (cutting costs, making money) but also about why a lot of people disagree with their methods, like changing recipes, closing breweries, etc. It's pretty unbiased in my opinion.
So then cliff nots version... what is the plot to destroy American Beers? (i stopped reading halfway through page2)
Just to fuel the fire, I will suggest watching Beer Wars
Beer Wars Movie
Just a disclaimer, I enjoy my coors light just as much as I enjoy a good IPA. There is a time and place for all beers. Just like there is a time and place for a burger and a time and place for a T-bone.
Parden me while I beer-snob out for a bit...
"Blue Moon Brewing Company" has always been part of Coors, now MillerCoors. Shocktop has always been part of Bud/ImBev. As a beer snob, I'll admit that they are very good beers. However I choose not to drink them because I don't support the companies that own them. These beer brands, and a whole bunch of others, are a way for the big boys to make money out of the craft beer market. I don't blame them for it. I just don't support them. Blue Moon is my wife's favorite beer (2nd to my homebrew of course!).
Yeungling is my go-to beer for tailgating, drinking games, etc. I couldn't get it in the Midwest, just like I can't get Michelob Golden (part of ImBev) out east, which was my tailgating/drinking game beer in college. Also, Yeungling's claim to fame is they're the "Oldest Brewery in the US". They're big, but they at least only sell their beer under their own name.
Also, ImBev has been slowly buying up all of the major import beers sold in the US. Just check out the list of their brands: InBev brands - Wikipedia, the free encyclopedia
My opinion on beer companies is that if a company is so large that they feel the marketing need to start another brand of beer other than their own, in order to "trick" customers into buying it, then that company is too big for it's britches... by that, I mean InBev and MillerCoors.
My theory on Yuengling is that it would have been a damn good beer, and it achieved its legendary status, during a time when the only other available options were Bud, Miller, Coors, etc. But now that there are so many varied, tasty and intersting craft beers available, Yuengling just doesn't stand out anymore. It's still a solid beer, but in my opinion the people that say it's the best beer available (and no offense to CF'ers who so believe) are living in 1979.
I would make that claim that Yeungling is the best lawnmower beer in America. It has enough flavor to keep beer nerds like me happy, but is still a thirst quencher. That's my opinion.
Saying any beer is the best beer in America is rediculous. It's like saying your favorite car manufacturer makes the best car sold in the US. Everybody has a different palate for both beer and cars. (Ford makes the best car by the way:wink:)