Sometimes I allow myself to give my restaurant and food consulting to local business free of charge. After a recent visit to The Cheese Shop of Des Moines, I gave the guy with a beard some advice on how to lose the image of the snobbiest place in town. First he can change the name to Tiendo Del Queso to try to widen the market and add some ethnic flair to the curb appeal. Adding a classic Ro-Tel and Velveeta appetizer instead of the fondue special would add some of the "simpler is better" philosophy to the overcomplicated tasting menu.
Go to lunch for me last two weeks has been plain old Kraft American singles on marble rye with tomatoes from the garden.
When going with the good ol' American processed cheese, one has to go with the Velveeta slices over Kraft.
“I heard that Snooki, Pauly D and The Situation will each make $5 million for this season’s ‘Jersey Shore.’ It just goes to show that if you put your mind to something and work hard, you’re wasting your time.” -- Jimmy Fallon
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