Most Powerfull Logo in Sports....?

**coachdags** · 04-23-2008, 08:01 PM

A couple night ago, couldn't get to sleep so I picked up some old Sports Illustrated Mags....

I counted as many as 80 "Nike Swoosh" logos in a single issue, without paying for a advertisment.

What are some of your thoughts on the "Most Powerful Logo in Sports".......

What is it.....?

**cyclonez7** · 04-23-2008, 08:04 PM

Soon to be........

**ianoconnor** · 04-23-2008, 08:05 PM

If we are talking company logos, I agree that Nike is definitely # 1. I think the Yankees logo is very widespread and well known in regards to a specific team.

**cloneluke80** · 04-23-2008, 08:05 PM

New york yankees famous NY has to be up there...

**CycloneWarrior** · 04-23-2008, 08:10 PM

the bulls during the 90's

**cyclonez7** · 04-23-2008, 08:12 PM

In college: UNC
In the pros: NY Yankees

**coachdags** · 04-23-2008, 08:18 PM

Just watching Yankees vs White Sox game....Posada, both knees gaurds, chest protecter, shoes just saw 6 swoosh's.....

the thing that is unbelievable is the advertising that does for them without paying a dime on national tv.....

**SeattleClone** · 04-23-2008, 08:28 PM

I don't know how it works with baseball or football, if the whole team wears a certain brand of equipment. But I know when you turn on CBS on a Sunday and Tiger is wearing 6 swoosh logos, Nike is definitely paying many dimes for that...

**bigredqb7** · 04-23-2008, 08:35 PM

no question nike

**cycloneworld** · 04-23-2008, 08:43 PM

Nike is getting a good return on their money if you are noticing all of those swooshes.

In 2007, Nike ranked #60 in most advertising money spent.

http://adage.com/images/random/lna2007.pdf
On Page 10 shows #1-100.

**everyyard** · 04-23-2008, 09:21 PM

Originally Posted by coachdags

A couple night ago, couldn't get to sleep so I picked up some old Sports Illustrated Mags....

I counted as many as 80 "Nike Swoosh" logos in a single issue, without paying for a advertisment.

What are some of your thoughts on the "Most Powerful Logo in Sports".......

What is it.....?

did you see the photo of Arnaud in the rag from the spring game. Count them...4 nike logos in a single half body shot of one person.

**everyyard** · 04-23-2008, 09:22 PM

Originally Posted by coachdags

A couple night ago, couldn't get to sleep so I picked up some old Sports Illustrated Mags....

I counted as many as 80 "Nike Swoosh" logos in a single issue, without paying for a advertisment.

What are some of your thoughts on the "Most Powerful Logo in Sports".......

What is it.....?

$.
Is this a logo?

**bigredqb7** · 04-23-2008, 09:37 PM

Originally Posted by everyyard

$.
Is this a logo?

you cant be serious

**cybsball20** · 04-23-2008, 10:47 PM

Originally Posted by coachdags

Just watching Yankees vs White Sox game....Posada, both knees gaurds, chest protecter, shoes just saw 6 swoosh's.....

the thing that is unbelievable is the advertising that does for them without paying a dime on national tv.....

Oh, they pay for them. I would guess Posada gets a pretty penny to sport all that Nike gear. Nike just recently cut back on their endorsements a couple of years ago. They decide to shell out big bucks to a few players instead of good money to a ton now. My brother would get checks from Nike while in AA, where hardly anyone even saw the swoosh he was sporting...

**coachdags** · 04-23-2008, 10:56 PM

Originally Posted by cybsball20

Oh, they pay for them. I would guess Posada gets a pretty penny to sport all that Nike gear. Nike just recently cut back on their endorsements a couple of years ago. They decide to shell out big bucks to a few players instead of good money to a ton now. My brother would get checks from Nike while in AA, where hardly anyone even saw the swoosh he was sporting...

Nike, I'm sure pays a substanial fee. A earlier post suggested they were around #60 in marketing dollars spent, I'm not sure what that includes.....

but I know of no other symbol that in today's sports that is more used, displayed, and reconized more than the swoosh......they are certainly getting a great return on investment.....

to think Bauerman or Knight, and one of their asstiants was credited in developing what was once call a "fat check mark"....nice idea