there are some marketing strategies that just stand out and seem to be huge hits. the two that come to mind are the budweiser frogs and the new coors light using nfl coach press conference quotes. i think it is just coinsidence that these 2 are both beer commercials, but maybe they just pay the most for the best (most creative) marketing people.
what are some other, maybe older, marketing methods that just seemed to be a huge hit?
-------------------------------------- “Max Power—he's the man whose name you'd love to touch...
But, you musn't touch!
His name sounds good in your ear
But when you say it, you mustn't fear
Because his name can be said by anyone!”
Just read last night in SI.....Stanford is givivg season ticket holders a money back gtd, if they are not entertained by their football team on the field. The season ticket holder has til the week of the USC game to ask for a refund, if they feel they have not gotten their moneys worth....
I don't think it's a coincidence that both your examples are beer commercials. Beer as a product carries the marketability and characteristics that appeals to humor perfectly.
How about the Real Men of Genius series? Or check out some Labatts or Molson or Hahns ads. Beer companies have established humor as their vehicle for marketing, so they are bound to have some memorable campaigns.
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