Sharp Accord. I'm guessing that stickered for over $30K. Someone will get a deal.
I think I take my dog on walks past your house Brian.
I sold my wife's last car on Craigslist. Had multiple offers and got over kbb list for it.
What number would you have considered a fair number from the dealer if you are asking for $22K? Just curious.
My guess one of the reasons that the number you got might have been perceived as low is on account of the new deals that Honda is running on financing and leasing of new cars. I have a good friend that is a Sales Manager at a Honda dealer and he told me recently that Honda has been offering special financing and leasing options that he hasn't seen since he has been in the business. Obviously this would make moving a used car more difficult if not bought at a reasonable number for the dealer.
Personally, I sold a Honda Accord on Craig'sList 3 years ago and it worked out great for me. Of course my Honda was 10+ years old, not 2.
Offering low leasing rates and financing options are not discounting the vehicle. It's offering people who cannot pay cash for a vehicle better options than one who can.
Two years ago we sold our Jeep Grand Cherokee on ebay. We tried CraigsList, but there were so many cars for sale it was quickly buried and by the end of the day was about 4 pages deep. Never got a call.
Total cost to sell via ebay was around $120, but could have listed it for less (maybe $60, rusty memory). It varies with the options you choose for the listing - like having more pics, etc. We put a reserve price on it so that it we were lowballed, no one would get a steal. In the end we sold a 200K Cherokee for $4,200, which was $700 more than we anticipated. Bidding went crazy in last 45 minutes. I'd do it again in a heartbeat.
Read other ads - you'll get good ideas there, like saying cash only, no warranty, etc.
bait and switch
I'm surprised they didn't give you a better offer on your trade. If you get lucky enough to find a vehicle you want from a Chevy or Ford dealer you'll probably get a higher trade offer from them. I know they love to get their hands on quality used Honda's since they sell so fast.
I don't recall if I got full KBB or Edmunds value. I know it was close or else I would have held onto the car because I didn't need to sell it.
You have to figure they are not going to give you anything close to $22K. They need to make at least a couple of thousand on the car and there it's highly unlikely someone is going pay 24K for a used one when they probably can get a brand new one that's a year newer for $27K plus all the finance options mentioned above.
KBB on this car is a little over $19,500 for one in excellent condition. Like you said, your probably off just selling it outright.
Determining what the "true value" is what is at issue. A consumer shouldn't expect to get "true value" for their car when trading it in at a dealership. Now putting the car in the paper or other forms of media to sell it yourself should yield a closer determination of "true value". The dealership has to buy it at such a price that they can then sell it for a profit.
The Payment/finance/lease/interest rate discussion is a whole different topic.
Did you try another Honda dealer, Omaha, etc? Might be worth checking out if you can't sell.