New rules punish teams for repeated dangerous hits
This is kind of an interesting way to go about it. Make the team responsible. It's theorized that the punishment could involve fines and possibly the loss of draft picks. I can guarantee that if James Harrison costs the Steelers a draft pick, he'll get some input from the organization about his play style. Then again, what about a disgruntled player delivering cheap shots on purpose, in order to get his team punished? That might be a little far fetched.
NFL to punish teams for players' flagrant hits - ESPN