There's a lot of things it doesn't cure that they claim does, but what I know is I spent $30 for 15 minutes to fix a problem that would have taken months and thousands of $$ to fix in your traditional medicine field. I'd say it has its place.
I said the same thing about chiropractic until I had a shoulder pain that I couldn't even sleep with. No pain meds would help. Went to a chiropractor and felt better immediately. No issues since.
It's a self-fulfilling prophecy right now. Tons of media coverage equals tons attention equals more media coverage. It will take a long time of mediocre play to calm down in this state.