I would say that the winning has already started. We've been to 5 bowls in seven years, been knocking on the door or a North title, we have one of the hottest up and coming coaches in the nation, and a great new facilities plan.
All this for the kind of money Baylor is spending. I would say that is the first step in the cycle. Now, with some recent success and record ticket sales, its time to work on the revenue issues. Hopefully that will go along with more wins, better bowls etc. and it will continue to spiral upwards.
I just think to expect this program to get much better without an increase in funding before we "pony-up" just is not realistic. We are already doing more for less. If we have to be a 9-10 win program and top tier bowl team for a couple of years to justify the increase in prices, then people will say why do we need more money, the team is already doing great with the budget we have.