I was reading several message boards and on one of them somebody posed this question. Would you rather end up in a conference that gives you a better chance to win games (i.e. the MWC) or provides lots of cash (i.e. the new PAC 10)? I believe this individual was comparing CU shot at joining the PAC 10 where they will probably never finish above 13th in the league, but will be making a ton of money. So I ask is it more important to you for ISU to win, maybe go to the BCS, but make less money overall or be stuck in a conference where we see success maybe every few years or so, if at all, but make big time dollars?