There is a huge difference in their lives after college. Fred played for some of the greatest minds in the game. He sat on the bench, watched film, and worked with these great coaches. He scouted teams. Gottlieb hasn't been around the sport day to day for years. He has never shown any desire to coach unless it is the OSU job. He went from playing to broadcasting. Hiring Fred was a risk, but his background was a lot better than Doug's is. The only similarity is they both played college basketball. I don't think Doug is even an icon like Fred is.
Yeah, this is why I don't think they're at all comparable beyond being alums of their schools. Hoiberg not only played pro ball but after retiring he continued to work in a front office. His ability to coach was a roll of the dice but his ability to run a program and deal with players wasn't.