Coming from someone who has played some form of organized soccer here in Iowa for the last 15 years, I can tell you that the support from schools and the lack of "importance" of soccer has pushed it to the back burner for most all children in the US. In almost every other country, the best athletes all play soccer where as here in the US all of our best athletes who might play soccer as a kid are encourage/forced to play the more popular sports of football/basketball/baseball. With this mentality and the children in the US not growing up with soccer, there is no way we will ever get a level similar to the Spain/Brazil/Argentina's of the world.
One of the best parts of soccer is that with a ball, or something that can substitute for a ball and an open space, you can play soccer. No other equipment or gear is really needed. Is there another sport that this is true? Even the poorest of poor neighborhoods in Africa have kids running around kicking a soccer ball.
We are on a path to atleast legitimize Soccer in the US, with youth academies, similar to basketball prep schools, and a somewhat respected professional league where our players can build their skills. There is no way soccer will ever pass football with its popularity in the US, and thats fine, but a few minor changes will make us relevant in the soccer discussions of the world.
1. Get more youth soccer programs set up in inner city areas, similar to the baseball and basketball initiatives that have happened over the last 10+ years
2. Keep our stars (Landon Donovan, etc) in the MLS and make it something that people can get excited about.
3. Host an upcoming world cup. With bids in place for 2018 and 2022, odds are good that we will get one of these and the excitement that goes with a world cup can only increase the relevance of soccer in the years leading up to it.
4. Have both the MLS and English Premier league (as well as other top foreign leagues) have more games shown on TV. Every other sport...including NASCAR somehow...gets better TV coverage then soccer, and regardless of the non-fans opinion of a lack of action-slow paced-flopping-low scoring game, there is no one who could watch the last 5 minutes of the US vs. Algeria game and not be excited, so yes, it can happen. Just like how watching the last minute of a 1 point basketball game or a tied baseball game in extra innings, a TRUE sports fan really just enjoys a great competition and is intrigued by a competitive game.
5. For those Americans who say soccer is a boring sport/only wimps play, sign up for an adult league in your area (I personally know Ames has a very good summer league) and see for yourself that not just anyone can play soccer and it requires just as much skill as any other sport you might claim is better then soccer.
These are just a few ideas, and because the thread has over 100 posts, I haven't made it through all of them to see if this has been said.