The Register is subject to the same forces that affected the entire industry, as well as a major downturn that accelerated that, and there isn't a lot they can do about that.
That said, they initiated many changes that put them in this position IMO, that were undertaken long before anyone was using the internet, let alone heard of it. Of course management would say the changes were smart, that they were ahead of what they needed to do. But they would say that even if they were not. There is no reason for anyone there to own up to the decline in coverage and in quality over the last 20 or 30 years. What's done is done. But the fact is that they used to be one of the best newspapers in the country. They aren't anywhere close to that now.
I doubt that you could say the same about many other newspapers.
Though I rarely read his column, and I sometimes criticized him, I wish Keeler the best. If this position is lost, as appears likely, it really had nothing to do with him.
It is always possible that they could have had some great, genius, creative writer in that position and that would have helped, but it wouldn't have helped sales a lot, and I doubt that Keeler got paid a lot. The prestige of working for a major news outlet was probably part of the package.
Bigger picture, relatively slight incremental changes such as this, but much larger when added up over a longer period of time, is something Register readers and former readers have long become accustomed to. More so than readers of other newspapers.
Keeler won't be missed as some other writers who are no longer there, and I thought Hansen was much better in that position, but I am not going to get into that now.