You want to know how ridiculous college football has gotten....
Read this!
In March, news broke that UConn lost $1.8 million by attending the Fiesta Bowl. The losses were mostly due to the fact that the bowl forced the school to accept 17,500 tickets as a condition of playing in the game, which the school had no chance of reselling thanks to secondary markets like StubHub.
If that's not bad enough, even Auburn, a football-crazy SEC school who won last year's national championship, ended up losing $600,000.
Meanwhile, the UConn basketball programs both reached the Final Four, and as a reward for their performances, the programs earned about $1.7 million.
Here is a fact: college football generates billions of dollars every year through ticket revenue, sponsorships, advertisements and TV contracts. The amount of money flowing through college football is staggering, and the fact that football programs are actually losing money by going to the postseason while college basketball programs make money is outrageous.
None of these facts were new to Herbst either, and her response to the losses was that money isn't the only thing that drives the athletics or the university as a whole. She pointed out the women's basketball program and the English department in particular as programs that lose money but are valuable to the school.
"I think about the value that you get that has nothing to do with money," Herbst said. "Most of our departments do not generate revenue, and some departments really don't, but we do those things because they are incredibly important for our students and for the state of Connecticut."
I think everyone would agree that the women's basketball program and the English department are good for the school, because they actually contribute something to the student body. The women's basketball program is a source of pride and it casts the university in a positive light. The English department educates students and prepares its students for a career after college.
But what does the BCS contribute?
Most of the money UConn lost by going to the Fiesta Bowl went straight to the suits who run the bowl. To people like John Junker, the former CEO of the Fiesta Bowl who made millions and lived a lavish lifestyle just to put on one exhibition football game every year.
That is, until he got fired in March, after he was found to have used Fiesta Bowl money to reimburse $46,539 worth of political campaign contributions, on top of the $4.85 million he spent over 10 years on "excessive and unauthorized expenses."
What kinds of expenses? A $33,000 50th birthday party, a club membership to four different elite golf clubs and a $1,200 strip club romp with two of his friends.
Personally, I'm a lot more comfortable with the idea that UConn is losing money by directly investing in its students than I am with the idea that it's indirectly investing in some millionaire's trip to the strip club.