White is a standard uni jersey color for all schools so it's worthless to bring this nonsense up.
I agree that ISU needs to revise their FB unis but they don't need grey or black to make it look "cool" to recruits and younger fans. Okie St does a great job with their FB unis of sticking to Orange, Black and White for the most part. ISU can do likewise.
When ISU went to the current I-State logo and changed to "true" Cardinal, I wish they would have changed to the gold shade that was on the 2013 JT throwback unis. It is now too late to change and would cost thousands or even millions of dollars to change to that shade on and in all ISU facilities.
Here is what this ultimately boils down to. The uniforms they wear don't need to please you or me, they need to please recruits and young fans, by young I mean high school and lower. That is how ISU is best served to grow their fan base. I doubt any people on cyclone fanatic would stop being fans of ISU if they were home grey uni with a grey helmet for one game. But that one grey uni may help a young person become a fan because it is cool and on current trend. It may also help land one single recruit. Lets say that recruit is avg for ISU, having one more avg recruit at ISU is huge, and without the uni's we wouldn't have gotten him.
ISU isn't going to hurt itself by having multiple alternate uniforms, they are going to help themselves. And one of the easiest ways for ISU to do that is by taking the current uniform layout and putting on a different base color. Obviously only Black, or grey would really work, because Purple, blue, green, pink or whatever other color would be completely offensive. Although a highlighter green would look sick in my opinion.
To end this it doesn't matter what you or I or anyone else on this board thinks, those unis are for the team, potential recruits and for young potential fans. ISU should do everything it can, to grab and hold onto all three of those categories, because ultimately the rest of us will still be here if they do trot out in hot pink uni's for breast cancer awareness, sure they would look like ****, but that isn't going to stop any of us from watching, and it might catch the attention of someone who has never watched before.
Also note ISU already has grey scale and single color (black) approved on their logo sheet. A greyed out ISU would be cool whether any of us think so or not, we don't determine what is cool.