Merit is probably the best way, but I also think no different than lottery you will end up having boring people get in the first row. Just because you are senior and been to a ton of games, doesn't mean you are the best fan to be in the front row. You could also say, just because you are able to camp out for days to get front row seats, doesn't mean you'll be the loudest, best fan to be in the front row. At least with the merit system, you won't end up with people you go to all games being left out or getting a nosebleed seat. Other than personal interviews, there is no way to determine who is the best to have sitting in the front row, but at least if they have put forth the effort to go to a ton of games, they are at least deserving of the seat.
I have thought for years, that ISU would be smart to put together a supporters group like the American Outlaws for US Soccer. And then you would have chant and song leaders that essentially police the group to ensure everyone is enthusiastic. The atmosphere in Hilton is so much better since the end of the lottery that I know that shouldn't be enacted again. This is pretty much what Cyclone Alley Central tries to do. People use to ***** about them all the time, but I've noticed that ever since we've been winning, they never get talked about anymore. There used to be weekly threads commenting on how Cyclone Alley sucks and that CAC is the cause of it. Well, it turns out that as usual, winning cures everything.