I forgot to update this over the weekend since Iowa State didn't play, but here it is now:
Oklahoma: 76.8% (30.5% 1st, 46.3% 2nd)
Texas: 74.1% (54.5% 1st, 19.6% 2nd)
West Virginia: 20.1% (7.2% 1st, 12.9% 2nd)
Iowa St.: 16.2% (3.8% 1st, 12.4% 2nd)
Texas Tech: 12.4% (3.9% 1st, 8.5% 2nd)
TCU, Baylor, OSU, Kansas, KSU: < 0.5%
The most common match-ups, including ISU at #2:
Oklahoma/Texas: 54.3%
Iowa St./Oklahoma: 10.4%
Texas/West Virginia: 10.3%
Oklahoma/West Virginia: 7.1%
Texas/Texas Tech: 5.8%
Oklahoma/Texas Tech: 4.7%
Iowa St./Texas: 3.6%
Iowa St./West Virginia: 1.5%
Texas Tech/West Virginia: 1.2%
ISU record chances, excluding championship game:
4-8: 0.0%
5-7: 1.1%
6-6: 9.1%
7-5: 31.5%
7-4 or 8-4: 42.4%
8-3 or 9-3: 15.9%
ISU odds of championship game based on pre-IW record:
7-4: 8.3%
8-3: 79.8%
And finally, impact of this week's game:
If ISU wins (ignoring other games this weekend):
Iowa St.: 24.1% (5.9% 1st, 18.2% 2nd)
Texas Tech: 5.3% (1.9% 1st, 3.4% 2nd)
If TT wins:
Texas Tech: 25.5% (8.2% 1st, 17.3% 2nd)
Iowa St.: 1.8% (0.0% 1st, 1.8% 2nd)
So yeah, kinda important.