I believe the article said there was another entity looking at getting the rights if ESPN did not take it. I wonder if it would be NBC? The only college football property they have is Notre Dame. They might like another week of big viewers.
I'd much prefer NBC to our Big 12 faux-partners at espn. All we would get during an espn broadcast of the Big 12 championship game is espn hyping their other CFB properties and trashing the Big 12, like what happens during all their other Big 12 CFB "presentations"...