I'd say a 9AM snap would get less views than a 9 PM snap. Their real issue is the PAC 12 network and the non-availability of games during the day on normal networks. They seemed to think that all cable companies would pick up their network and people all around the nation would watch...nope. Now they have a $ blackhole PAC 12 network and no games on FOX, ESPN, etc. except late at night.
Amazed the conference commissioner still has a job. "But we have a beautiful conference headquarters"..what a clusterf***.