This sucks. Let's say this NIL was in effect last summer. Breece Hall sees what is going on with other schools that have the backing of local corporations paying more for shoe deals, 10 second ads, etc. Since no penalty for transferring, he transfers to one of these schools for his junior year. Our team loses a couple more games than would have with Hall doing his stud things. Silver lining - one our players has a breakout year for 4th team All American. He transfers too at the end of the year. Rinse and repeat.
It is going to be hard to invest in season tickets, donations, continuing to see players leave. I see Pollard and other ADs spending a lot of time having to recruit local corporations to endorse players. I am sure they are thrilled with this part of their job description.