Not sure if against the rules, but it was a bad look for the university in the past.....with no name, at lesat they could get away with saying "we are selling the school jersey, the number is just a number with no reference to a certain player"....
Would probably be good for both parties to agree to something......Iowa State restricts the use of its name, images (logo), and likeness much the same that these players now can. If a player wants to include anything anything school related on their own jersey sales, they would need permission.
I had assumed a player could get a cut from sales of a jersey w/ name on it, but it appears not, according to “Explainer” article from AP, excerpt below. (my bolding)
Full article here:
Beginning Thursday, hundreds of thousands of college athletes will be able to earn a form of compensation that has been barred for decades by regulations put in place by the NCAA, conferences, schools or a combination of all of them.
apnews.com
Q: What is a school’s role?
A: Schools won’t be paying their athletes anything -- it will be third parties -- but they do have oversight of their athletes’ NIL deals. Schools also could object to deals that conflict with existing agreements, i.e., an athlete endorsing a different brand of apparel than the one paying the school to wear its brand.
In most cases, athletes won’t be allowed to display school marks or logos while making money off their own celebrity. Schools also cannot broker deals for their athletes, but many have reached agreements with brand facilitators to help educate their athletes. As for boosters, they cannot use NIL deals as recruiting inducements or to compensate an athlete based directly on performance.
--> Basically, as I interpret it: Just as a school may not profit from NIL, athletes cannot use the school brand to profit. (Note it says “in most cases.”)