Thoughts on how "worried" each school should be about finding a solid landing place:
Least worried: WVU, KU, OSU
Moderately worried: ISU, TT, KSU
Very worried: BU, TCU
Agree? Disagree?
It depends, if people think there's a risk that all conferences will dissolve and reset, then many schools will be every bit as worried or moreso than ISU. That includes a good chunk of the PAC, a few of the Big 10 (Iowa included) and several of the ACC.
The fact is 2019 and 2020 the gauge of popularity of teams (and thus ad value moving forward) for Iowa and Iowa State are about as similar as two teams can be.
Rutgers, Maryland, Illinois, Purdue, Minn, Northwestern, Oregon St., Colorado, Utah, Arizona, ASU, WSU, UCLA, Cal, BC, Wake, UVA, Syracuse to name a few don't stack up to Iowa or ISU when you look at a demonstration of willingness for people to seek out and pay for the product measured by TV viewership and attendance.
2019 Iowa was 20th in the nation in attendance, ISU was 21st. Here's a quick snapshot of a few teams I wanted to compare TV viewership to ISU:
Also, as someone shared yesterday, the Fox family of networks (Big 10, PAC, and Big 12) averaged 1.8 million including post season. If you took out the CCG games that would be around 1.6 million. ISUs avg viewership was 2.4 million for all games, 1.8 million for regular season. So that means ISUs viewership across the different networks was better than average among Big 12, Big 10 and PAC teams games on Fox.