The one where he said we are the mtn west conference minus Texas and Ou
Meh -- it was true at the time. Less true today, but still not far off. Texas may piss their talent down their legs, but they undeniably have a huge talent base and the money to keep getting it. OU has been overall more successfull in football than practically the rest of the Big12 combined.
What's growing in importance now, though, is not just the size of your donors or TV market, but how many people will pay to watch your games in person and on stream. In that, ISU is gaining ground quickly. Might not ever reach Texas levels of loyal alumni, but still--ISU fans are pretty loyal to ISU, and there isn't a very local NFL team.