I thought somebody said research dollars aren't split. I have ZERO knowledge about that stuff.
The actual research dollars aren't going to get split by the conference members. It's more about the Big 10 and its schools being able to tout the research dollars in the conference. While I think the BTAA is not really a big deal, it probably doesn't hurt in getting some collaborations going.
As I think I shared before, ISU has a couple of new $10M fed projects, one with ISU as the lead working with PSU, and one with Wisconsin as the lead with ISU as the next biggest partner. ISU has a lot of partnerships in research with Big 10 schools. I can say that of the schools I've worked with on substantial projects, OU is the only Big 12 school I've ever worked with. Meanwhile, I have worked with PSU, Wisconsin in a significant way, Minn., Ill., Iowa, and Neb less directly, and have worked on some minor collaborative stuff with Michigan and MSU.
So I don't think it really helps the other institutions research in a direct way, but it's more about a step toward boosting the overall academic profile of the conference, and getting some important areas of research fully covered.