It looks like they don't want a TV partner. At least initially, appears they are using their own website & YouTube. As a cord cutter I love this approach, no hurdles to watch. Time will tell if they have trouble attracting commercial or location sponsorship partners.
IMO this offseason (Nov-Jan period) will be critical from a talent acquisition standpoint. Names like DJ, Phil or Oosty are great, but the reality is they are all past their prime. They need to sign some young guys who are currently winning tournaments. We'll see if money talks.
Watched a little bit this morning, I had a couple complaints:
- Get rid of the scoreboard on left side of the screen. I don't need to know the top 18 golfers! Plus the navigation movement is annoying.
- Stop trying to compare themselves to the PGA. And hyping the money aspect does nothing to attract me as a viewer. Almost laughable that the announcers felt it necessary to say that LIVGolf will now allow professional golfers to make their worth and compared golf to the NBA, Formula1, etc.
- Stop spinning that certain logistics "are the right way". Most golf viewers understand the game. So touting the shotgun start as the "way golf should be played" is BS. The reality is there aren't enough good golfers to have the guys tee off over a 6 hour window.
I have no issue if LIVGolf provides competition to the PGA long term. Over the short-term maybe some ideas they have will be considered by the PGA.
- Have the top golfers tee off during the afternoon. The RBC has around 150 golfers playing round 1/2. Have the top 75 ranked golfers tee off during the last 50% of the tee times. It's silly as a TV viewer to have the best golfers done by the time Golf Channel goes on air.
- The World golf aspect is fun. I would love to see about 25% of PGA events be outside the US.
- I am curious if the teams aspect will be compelling. I struggle to see it adding to viewer interest, but who knows. Maybe using different scoring approaches might be better. Aka more match play or approaches similar to the Zurich open.