Seriously, like anything else in Ames the non game days it will take 10 minutes to drive there. There will probably be easier parking than campus town businesses, and no worse than Main Street or Somerset.Seems to me some of you think that businesses need to be beyond extremely busy like they are/will be on major events, like game days in order to keep the lights on.
Most businesses have nothing like what these businesses will have some days, during events, and still manage to do well.
Think about businesses in other areas of Ames. No matter where, Duff, Downtown, Campustown etc. why do they get customers, how do they get there, when are they busy, what keeps them in the open. Wallaby's how does it stay open? Cys Roost, Welch Ave Station, both been open for decades, How? Cornbred, how do people get there? Hickory Park what keeps its lights on? These businesses are in different areas around town, some basically are only getting customers who drive, some are mostly students. How do they make it, year around, in the summer, when they dont have a football game tailgate to fill their businesses? When most students are gone?
Now if you think about it this area will have all of the same things as all of those, plus BONUS DAYS that HUGE EVENTS are going on. These are days they get rich, not days the need to make ends meet. Football Game Days will be EXTREME for these businesses, other game days in Hilton will by busy, events in CY, Fisher and Scheman will also add revenue. The addition of a Hotel and Convention center expansion will also increase business. Then you have the Iowa Games and Special Olympics which will both be big business events.
Then with all of that, you have other possible new events, to bring in more business, something that an event planner or promoter could fill up a calendar in no time.
Those that are trying to come up with excuses I wonder if have other motives because I just cant see why anyone would be against this, but then I guess there have been people against everything Pollard has built since he came. Just have to be against everything. Half of the naysayers probably haven't stepped foot in the area in decades.
If the businesses are good, like anywhere else in town, they will succeed. If they suck they will fail.