This is one legitimate problem. My biggest problem is with the player. I'm paying for the service so I want to be able to fast forward and rewind and be able to tell how much I am fast forwarding and rewinding. Show me screen grabs as I fast forward or rewind so I know when I have reached the beginning of that play I wanted to see again or the end of the injury timeout. Also, make it more reliable so I don't get in some stupid loop that keeps throwing me back to the same point in the game no matter how much I rewind or fast forward. It doesn't happen often but it makes me reluctant to use the features at all because it totally hoses the game.
They could charge as much as they wanted if they could come up with a way to fast forward live games. It would be nice to be watching a game and know the outcome soon enough so you could run down to the stadium or arena and be there in time to celebrate on the field as soon as they won.