This whole article is interesting but especially the part about how ESPN is using the amount they pay the ACC as a ceiling they don’t want to go over in their deals with the Big12 and Pac12. I’m not sure I understand how the math all works given we know per school payouts to the ACC are lagging but their deal with ESPN is supposedly on par with the other conferences. At any rate, here’s what the article says:
www.sportsbusinessjournal.com
Big 12 deal puts focus on where Pac-12 will land
Now that the Big 12 has secured
six-year deals with ESPN and Fox Sports worth $2.28 billion, all eyes are on the Pac-12, which got out of its exclusive negotiating window with ESPN and Fox three weeks ago. This is what we know.
- ESPN and Amazon Prime remain the front runners to pick up Pac-12 rights, with agreements potentially coming by the end of the year. It’s too early to describe what’s in those packages with any accuracy. But it’s important to note that ESPN’s Big 12 deal does not take it out of the running for Pac-12 rights. And Amazon still wants a package of college football games that can complement its Thursday night package of NFL games.
- Pac-12 officials’ initial reaction when they heard of the Big 12’s deal was relief. Big 12 schools each will receive around $31 million per school as part of the deal, and Pac-12 officials are optimistic that they will be able to eclipse that figure. This means that unless the Big Ten or SEC come calling, it’s unlikely a Pac-12 school will be persuaded to leave the conference.
- One reason for that optimism is the fact that the Pac-12 has its rights in the open market. The Big 12 could not have hit the open market until 2024. While Amazon and ESPN are the clear front-runners, the Pac-12 has had talks with Apple, Fox and Warner Bros. Discovery. The theory is that the presence of multiple serious bidders will help drive the price up.
- The big question will come down to price. Media companies believe the Big 12 deal set the market. The Pac-12 still is aiming higher. Keep in mind, the Pac-12 will have fewer schools -- 10 instead of 12 -- after USC and UCLA depart for the Big Ten. That’s two fewer mouths to feed. ESPN took pains to make sure that its Big 12 deal would not result in a bigger per-school payout than the ACC. Because of the ACC Network, it’s difficult to determine how much ACC schools make from its ESPN deal. But I was told that the Big 12 will not eclipse the ACC on that front at any point in its deal, which runs through 2030-31. ESPN is likely to approach Pac-12 negotiations in a similar way.