Rebranding Kum and Go absolutely leaves the door wide open for Kwik Star to grab even more market share in DSM, especially WDM.
Honestly I don't know that I even buy this logic
Another source echoed that sentiment, noting, “If you’re growing cross-regionally, which brand do you think will have more appeal to a new audience: Maverik or Kum & Go? No disrespect to Kum & Go, but the answer is pretty clear.
Kum & Go is pretty well known even outside its footprint because of its meme-level status. Seems like maybe they're in their bubble in Utah a bit.