I think they've got pretty good size pockets down there for basketball. Since Sampson reinvigorated the program, the donations are up big time and they've got several great NIL deals. From the "Mattress Mack" owner who has a reportedly $1M dollar deal with them, to this new thing being reported: https://www.on3.com/nil/news/housto...inks-six-figure-nil-deal-with-loot8-lj-cryer/ to the billionaire Tillman Fertitta and his ongoing sponsorship and his outspoken support of NIL for Houston football and basketball, I think they've got a couple "whale" type donors we don't have.I doubt Houston has the deepest of pockets on that front.
It's impossible to replicate the level of experience and cohesiveness they have together.
Then again... TJ manages to do it... and they did get LJ Cryer...
So maybe they'll just reload and we'll be right back where we started.
ISU's We Will has greater collective support and more individual donors, I'd safely bet, but I wouldn't be surprised if Houston can purchase a few big names on the NIL market if Sampson wants them and has more money to splash around than we do....
Bottom line: as long as Sampson's there, I think they'll be tough.